Smooth Flow

Who it is for

Smooth Flow is sold to licensed professionals only. Our customers are real estate brokerages and agents, and dual-licensed mortgage loan originators. It is not a consumer product, it is not self-service, and it is not sold to the general public: every workspace is provisioned by us for an identified, licensed firm.

The platform ships in two editions from one codebase. Smooth Flow is the full operating layer for a brokerage or a dual-licensed originator. Investor Desk is a focused edition for professionals whose clients are real estate investors, covering buyer criteria, rental and hold analysis, and portfolio tracking. Both are licensed to the professional, not to their clients.

What it does

How we handle MLS data

Where a customer's MLS makes data available to them and licenses us to receive it on their behalf, the following govern how that data is used. They are published here so that any MLS evaluating us can read them without having to ask. Where a clause describes something we have not built yet, it says so. A list that quietly mixes what is running with what is intended is worth less than a shorter honest one, and an MLS can check the difference.

• On behalf of participants only. MLS data is accessed for the benefit of the participant or subscriber whose license permits it, and is used to support that participant's own work with their own clients.
• Partitioned per firm. Each workspace is isolated. One brokerage's data, criteria and client records are not visible to another, and there is no cross-customer aggregate view of listing content.
• Not resold, not redistributed. We do not sell MLS data, license it onward, expose it through a public API, or make it available to anyone outside the participant and the participant's own registered clients.
• No open listing search. We run no consumer listing search on our domains: no surface anywhere lets a visitor browse or query MLS content at large, and there is no combined feed, no map search and no cross-broker result set. What reaches the public is always the same narrow thing: a participant's own active listings, published under that participant's own brand, which is the ordinary case of a listing broker advertising its own listings. That takes three forms and we name all three rather than claim one: a single-property page for one such listing; a post the participant publishes to their own connected social accounts about one such listing; and a link menu on the participant's own digital business card, whose listing rows are nothing but links to single-property pages that are already public: a row disappears the moment its page stops being reachable. Records sourced from other brokers are never published in any of those forms, and neither are sold, pending or withdrawn listings. Everything else is reachable only behind the participant's login, or through a page the participant shares with a specific client.
• Updates and deletions are honored. Where data is replicated locally, the local copy processes removals, expirations and status changes (not just additions) so it does not drift out of agreement with the source.
• Purged on termination. If a data license ends, the corresponding local data is removed. To be exact about the mechanism rather than letting the word imply an automation we do not have: there is no automated deletion job in the product, and removal is carried out by a person on our side: the same process, and the same wording, as the account-closure section of our Terms of Service.
• Attribution and disclaimers. No MLS feed is connected yet, and this is the clause where that matters most. Before we display any MLS's listing content, the surface displaying it will carry the attribution, broker identification and disclaimer text that MLS requires. Said plainly rather than glossed: our ingest is white-label by design and does not retain listing-broker identification today, so carrying an MLS's required attribution is work we complete as part of connecting that feed, not something we are claiming to have already solved.
• Never used for valuation in lending. Neither MLS data nor any automated estimate the platform produces may be used to make a credit decision or to value collateral securing a mortgage. Our Terms of Service prohibit it. We state plainly there that the platform is not built to meet the federal interagency standards for automated valuation models, rather than implying a control we do not have.

Who is responsible for what. The mechanisms above are ours to build and operate. Under each MLS's own rules the licensed participant remains responsible for their display compliance (attribution, refresh frequency, listing-status accuracy and any restriction on redistribution), and our Terms of Service say exactly that. Nothing on this page narrows a participant's obligations or substitutes for their own agreement with their MLS.

Our compliance posture is described in more detail in the Privacy Policy and the Terms of Service, which cover fair housing, messaging consent, data ownership and the division of responsibility between us and the licensed professional.

How we treat client information

The professional owns their client relationships and their data. For information about their clients we act as a service provider, processing it on the professional's instructions to deliver the software: we do not sell it, we do not share it for cross-context behavioral advertising, and we do not use it to train AI models. Because the client-facing pages carry the professional's brand and not ours, we are explicit in our Privacy Policy that the professional, not Smooth Flow, is the party responsible to their own clients for the data they collect.

The company